This has ensured Temu to immediately provide products at an attractive price as soon as it launches service in the target markets. ByteDance is relatively late to the e-commerce scene.Īs the business unit of Pinduoduo, Temu was born with a vast network of merchants and manufacturers at its disposal. However, If Yooou will face stiff challenges not only from peers like Shein and ByteDance’s Temu, but also from U.S e-commerce giant Amazon. There has also been an increasing number of complaints with regard to the platform’s logistics, product quality, and refund procedure, some media reports speculated that the team of Fanno project has been dissolved by ByteDance as early as April.īy launching a brand-new site, ByteDance delivers a clear message that the failure of two fast fashion womenswear brands has not stopped its ambition to expand into the cross-border sector. While no official statement was given for the closure of Fanno, the app has not been updated for over a month since April 2022. However, its brand image had not built up as much as ByteDance expected it would be. It seems that Fanno had a decent start, as the app had slowly climbed up the ranks of the world’s popular apps. In order to meet different customer demand, the e-commerce platform has also hired a team of customer service representatives with different cultural backgrounds and who speak different language.
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One of Fanno’s generous promotion had new users choose a big discount product that costs as cheap as USD0.01, receive free shipping with no minimum order value, and a discount coupon. Dmonstudio declared its closure in February 2022, just three months after it began operations.įanno, a comprehensive shopping site ByteDance released ahead of last year’s Black Friday event on November 26, is teetering on the brink of termination.Īs a part of ByteDance’s cross-border e-commerce initiatives, ByteDance burnt cash to grow Fanno’s user base. It turns out, though, that the well-known quick fashion online company was merely a dud. Similar to Shein, Dmonstudio attempted to move from design, manufacture, to landing pages of women's outfit as quickly as possible in an effort to keep up with rapidly evolving fashion trends.
The company released similar apps last year called Dmonstudio and Fanno, neither of which was successful in meeting expectations in international markets.ĭmonstudio claimed that it updates over 500 items weekly and guarantees that it can deliver items to customers in as little as 5 business days. It's not the first time ByteDance has forayed into international e-commerce with websites offering reasonably cost products. If Yooou's warehouses ship orders to customers in less than 15 days after they are placed. Consumers can refund and return merchandise without giving a reason within 30 days of receiving an item. Most clothing items are priced under £30, and some sale items even go for less than £6. Its product offerings are also the same as those of Shein and Temu, which provide cheap women's clothing including dresses, shoes, trendy tops, and accessories. If Yooou only sells online and doesn't have any physical storefronts. Currently, If Yooou focuses on women's fast fashion that caters to Western clients, including the UK, France, Germany, Italy, and other European nations. If Yooou's design initially recalls other fast fashion websites like Shein and Pinduoduo's Temu, which also have landing pages with selections of cheap goods. The Beijing-based internet company has redesigned its cross-border operations with a new fast fashion budget store called If Yooou. Posted on Octo8:25 pm Editor : Wang Boyuanĭmonstudio, Fanno, and IfYooou - Bytedance's hope and fear of fast fashion, as well as its competitors.īyteDance, the owner of TikTok, has jumped into the race to use online stores to sell products created in China to Western buyers. In an effort to compete with Shein and Temu, ByteDance opens yet another online fast fashion store
In an effort to compete with Shein and Temu, ByteDance opens yet another online fast fashion store - PingWest English 中文
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